Thursday, December 29, 2011

A few words on winter.

Today, Thursday, December 29, we probably have the best surface conditions of the season thus far. There are a ton of people here totally stoked to ski and ride, our snowguns are blasting, Consumer Demo Days are in progress and we're prepping for our New Years celebration.

Meanwhile, back here in the marketing office, I see another handful of news articles and television clips regarding the lack of snow and the suffering of ski resorts.

Admittedly, Hunter is included in a select few of said stories. Though, to the surprise of many writers and anchors, we are quick to admit we're suffering from a distinctly different problem: we don't have such terrible news at all. And here's why, for those of you who are wondering what we all think about the weather-driven doom and gloom we're all hearing about:

As I type this, Hunter has 29 trails open. Hunter One, the main mountain and the West Side are open, plus park features (and a progression park, too!). 9 lifts have been operating for the Christmas/New Years holiday week. Snowtubing is open. All of our learning programs are operating. We've got NASTAR, events, live entertainment and most importantly people are here, and they are psyched to be skiing and riding.

As of today, Hunter has more trails open than Whiteface, Sugarloaf and Mount Snow, plus all of our immediate neighbors. Our snowmakers worked through the coldest night we've had yet (last night), and we have every intention of continuing to crank our compressors and snowguns whenever temperatures permit. For those of you who are not aware, we don't need snow. We just need cold. Hunter's snowmaking power allows for such recovery that the lack of snow is completely irrelevant to our operation.

What is most important is that our customers -- the thousands of people who have come to ski and ride so far this season -- are excited. We all want to enjoy the winter conditions, and Hunter has some of the best anywhere. We're aiming to please, and we can assure you that we will continue to open more terrain, and serve up the most awesome snow conditions anywhere around... we hope you can keep some of our positive attitude amidst all the moaning and groaning about the weather!

We hope to see you for New Years, and we welcome any questions or concerns you may have. Ask anyone here, out on our slopes, poke around our Facebook page or give us a call... we don't have much to complain about at Hunter Mountain, nor do our customers.

Have a great day and we hope to see you soon!

In the short term, we have a few mid-temperature days with cold nights coming this weekend... next week, nighttime temps plunge into deep freeze. Stay tuned!

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