Hunter Mountain will be “going pink” for the week of February 27th through March 4th in an effort to support fundraising and awareness through the Shred the Love Campaign and Boarding for Breast Cancer (B4BC). Throughout the week, guests of Hunter Mountain will have the opportunity to add $1 or more to their lift ticket purchase, as well as purchase various B4BC merchandise. The proceeds will go to help fund breast cancer research, awareness and prevention. On March 3rd through 4th, B4BC’s Check One, Two® traveling outreach group will be on-site providing peer-to-peer breast health education and preventative information.
B4BC is a non-profit organization founded to advocate early detection and a healthy active lifestyle as the best means of breast cancer prevention. The Shred the Love Campaign, originated by B4BC seeks to unite the board sport community through this message. The campaign has doubled in size in its second year, and mountain resorts, campuses and community organizations across the country are hosting events and fundraising activities to help spread the message and raise funds to support the efforts in awareness and prevention of breast cancer.
“We here at Hunter really understand and support B4BC’s message of a healthy, active winter lifestyle,” explains Gerry Tschinkel, Hunter Mountain’s Vice President of Sales and Marketing. “We are happy to show our support to such a great organization with a very important message, while encouraging people to ride.”